How I Made $11.85M+ With Under 7 Clients
Started with $0, made first $2.1m alone with no team or contractors. Then, scaled the rest with 3 people charging each client between $30k-$160k/mo.
Written by Jakub Jablonsky 📍Dubai
Example financial tracker for one of our brands
...and some more materialistic things people make money for 🫠
I would prefer not to share these pictures (I don't even have an Instagram), but I feel it's needed as proof that I have something that worked for me, allowing me to do the things I want and like.
...So, how did I do it?
Let me explain below
I sell something every business needs and never stops buying...
...Qualified leads and data 🙂
No matter the new AI release, no matter the recession, or some global 🦠 issue, businesses will always want and need more customers.
...ok, but how to make $10m+ with that?
Instead of charging the typical retainer, setup costs, or performance fees, I have companies pay me for every single data point I send them.
Data can be sold in many variations...
In the form of a qualified lead (with 10-15 data points about location, intent, qualification score, and their background)
Behavior data from intent signals around the internet (people searching for X, people who visited pricing, buying signals)
Data for AI training (this is what all large LLMs and many models are trained on)
Investment and M&A Intelligence data (lists of potential acquisition targets, sales volumes, layoffs, and hiring signals)
+ other forms
We specically focus on consumer data where we source people who are looking for and are fit to buy certain financial services products (e.g., insurance)
How much revenue do I typically generate per client?
Let's assume you have a baseline price of $15 for a consumer lead.
Then you have an insurance carrier looking for people who have intent in buying specific insurance + need the following info:
Household income of $50k+ (you charge extra +$10)
OTP verified phone number (you charge extra +$3)
Healthy with no pre-existing conditions (you charge extra +$5)
Screened with AI for intent (you charge extra +$15)
Now that lead is worth $48 to the buyer.
Lead buyers come and tell you they want 3,000 leads per month (or 100 leads per day, which is not that much in this space)
That's $144,000 in revenue from just a single client.
Per month. 🙃
And profit on that?
We typically keep 40-70% profit on the front end.
Remember there are no other costs to deliver as you don't have any other fulfillment.
... on average we get paid between $25k-$200k per month per EACH CLIENT
Here's example of earning $4.56m from just ONE CLIENT. ($126,759 p.m on avearge)
If that interests you and you want to learn more, book a 1:1 with my team below:
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Proof of our internal results
This is how I make the money
I've generated over 182,000+ leads and sold each between $29-$350.
Number of leads we sold (LeadsHook)
Number of leads we sold (Heyflow) Single Form Example
No products, software, or services, nothing...
If you do the math, you will realize that's a couple of million :)
Here are random examples of invoices to our clients: (each is for a single month's worth of leads for a single client)
Excerpt from Quickbooks Invoices
...and as a result of this cash flow, it allows me to focus on activities that can create $100m-$1B enterprise value and real wealth...
For example:
...we created $670m acquisition pipeline for ourselves in just 6 months (from scratch)
That's more than $100m a month on average.
Attio CRM
We do this for our acquisition holding company, but imagine selling these "acquisition targets" to private equity or some corporate acquirer.
They will pay thousands per high-quality lead, or % of the transaction...
Typical broker fee is 1-4% of Enterprise value, which is $300k-$1.2M per deal in commission (when the company is acquired).
Billion-dollar companies using this model
Examples how scalable this model is
Here you can see examples of some large companies that are selling data or leads.
This is not your typical marketing agency retainer model...
Selling data to lenders, insurers, and broadband companies
Revenue: £439.2 million
Selling consumer financial data to banks, lenders, and CC companies
Revenue: $1.7 billion
Selling data to real estate agents and lenders
Revenue: $2.2 million
Selling M&A data to investors and corporates
Revenue: $618 million
Consumer credit data, marketing data, decisioning tools
Revenue: $7.1 billion
B2B contact + company data, intent & enrichment
Revenue: $1.21 billion
Book 1:1 onboarding call and get instant access
Who the f... am I?
Read my background and why I do this below
My background
▶︎ Started first business at 16-17y.o
▶︎ Sold app at 19y.o
▶︎ Studied Alternative Investments at Harvard Business School online (Private Equity, Private Debt, Distress Investing, Secondaries, Hedge Funds, Real Estate, Portfolio Construction)
▶︎ Joined a $100m VC fund → where I invested in a couple of startups (valued at $1.1 billion)
▶︎ Started lead gen brands in financial services and legal at 20y.o - grew to multi-7 figures profit
▶︎ I run a marketing newsletter just for fun: insider.marketing
▶︎ Started a new YouTube channel: Check videos here
Why am I sharing this?
Firstly, this business literally changed my life from wanting to make $2k/m when I was in high school — to becoming a multi-millionaire before I turned 25.
If sharing this can do the same for a dozen other people, it's worth sharing.
Secondly, for us to grow, we want to create a network of other top 1% operators. For deal referrals.
Many 8-9-figure lead gen and data companies operate as networks. (meaning they both buy and sell leads)
Lastly, running this private group opened many doors in terms of connecting with other 8 and 9-figure entrepreneurs.
From $0 to $500K/m with this model
Stages of implementation to focus on based on starting point
There are 4 stages you'll go through when scaling your lead generation and data business.
Each stage has its specific challenges and focus areas in order to grow to the next level.
Stage 1: $0-$25k/m
If you're below $25k/m you need to solve 2 things:
Finding a scalable and well-capitalized vertical with high demand for leads
Getting high-value lead buyers
How to find a scalable and well-capitalized vertical with high demand for leads?
Where most people make a mistake is that they try to sell to tiny and hyper-competitive local niches
(e.g., chiropractors, gyms, restaurants, dental clinics, car dealers, and similar)
If you pick a small market where you have a ton of competition — you'll be lucky if you charge $2.5k retainers per month. That's 10 clients just to get to $25k.
But, if you pick the right market, you can charge $25k lead budget per week per 1 client!*
I did over $4.56m with just ONE client. That's $126,759 per month on average → $31k per week.
And I didn't have just one client :)
Criteria to find the right vertical:
• The product or service is applicable to a large segment of the population in a specific country
• High volume of leads/purchases on a daily basis
• There are existing companies that need leads
• Not limited by geo - e.g., not operating only in a single state or city
• The industry is compliant to run ads on Google or Meta
• The product sale price or LTV is above $500, ideally above $1,000
The above are general rules, but let's say you generate leads for Private Equity or B2B, these will change.
How to acquire a high-value $1M/year clients
Before you start getting high-value lead buyers, you need to understand the players in the market.
Types of lead buyers:
• Networks and lead aggregators
• Direct lead buyer - end product seller
• Direct lead buyer - middlemen
• Digital players - 100% online sale
• Click buyers
• Inbound call buyers
Every type of buyer has different motivations.
Each of these types can be $1M/year client.
We found that the best lead buyers already have working operations and infrastructure to handle the volume of leads.
They also have experience and are active buyers of leads. (You don't need to educate them on the process - you just integrate and start sending them leads)
Ways to acquire lead buyers:
If you want high-value partners, these work best:
Outbound → reaching out to Partnership roles, Affiliate managers, Marketing Directors, and similar
Mass outreach won't work - you are better reaching out just to a few selected partners personally
Marketing Partners of your competitors
Check hyperlinks in TCPA language under the phone form input (US only) to see who they are working with
Industry and lead gen events
Most qualified and biggest lead buyers are typically acquired through industry events
If you want a smaller business and mid-market:
Paid ads work really well
(Ad → Intake Form Quiz → Call → Call → Lead Trial)
Stage 2: $25k-$100k/m
Once you cross $25k+, your next focus should be solving the:
Client retention and delivering quality leads
To retain high-value clients, you need to:
• Provide service that directly affects their revenue → in this case, Qualified leads
• Their business will lose a decent portion of revenue and profit if they stop working with you
Most lead gen companies get a client → deliver the leads, → then the client churns due to low lead quality.
This can be due to your fault (e.g., running low-quality ads, lead forms) or client internal operations (slow contact rate, no backend nurturing, low-skill salespeople...)
To win and be the #1 in the market, we solve every problem our client faces.
We build the whole infrastructure that helps them convert more leads.
More leads converted = more leads bought from you = more profit and LTV
Stage 3: $100k-$500k/m
At $100k-$500k/m you will be solving the following:
Monetization of unsold leads
Profitable lead delivery at scale
Building “A-team”
Monetization of unsold leads + profitability at scale
This is solved by:
Having “click partners” on your results page → these can be digital players where the prospect clicks and purchases a product or service online
Working with networks or lead aggregators to sell the excess or aged leads to maximize profit
Selling “shared” leads → you re-sell the same lead to multiple providers for a lower price (not recommended, but there are large businesses doing this and buying these leads)
Building "A-team"
If you want to grow to 8-figures and more, you'll need a team.
My personal preference is having a small team with only a few people who are smart (A-players) rather than having a bigger team of average players.
I was able to get to $2.1M/year in revenue without a team.
Then, these were the roles I initially hired for:
Chief of Staff → Generalist who is capable of executing any task that needs to be done - your right hand
I found this role to be more useful than having executive assistants
Media Buyer / Marketing Executive → Person running campaigns to your lead gen brands - generating leads
Creative Editor / Graphic designer → for editing and creating ads for paid campaigns daily
Partnership Director / Sales rep → Getting new lead buyers, forming partnerships, attending events, and having partnership and sales calls
+ other roles as you scale
Stage 4: $500k/m+
After you get to this stage, you'll be pretty skilled and have several options:
Building a sellable company OR a cash flow-producing asset that doesn't depend on you
End-to-end product/service selling
Building a sellable company or cash-flowing asset
This is how you increase the chances and position yourself for exit:
• Building your own vertical brand
• Having high-value partners
• Profitable cash-flowing business
• Skilled team that can execute without you
The nice thing about this business model is that you're not the face of it.
Therefore, if you leave, the business will not collapse (if it has the right foundations) — making it a more attractive target for acquisition.
If you're focusing on a specific vertical, you have a lot of potential buyers who might be interested in getting a new customer acquisition engine (your brand).
This happened to me → I've received multiple offers to sell the business just this year.
OR
If you want, you can keep the cash flowing business and remove yourself from the driving seat.
End-to-End Product/Service Selling
Once you scale and understand your market well, you can build your own sales and service team.
Then you will be selling the product end-to-end, collecting the full sale amount, not just selling the lead.
This is one of the ways to scale past 8-9 figures/year.
"At this stage, you can either keep the business as a cash cow, making hundreds of thousands per month, or sell it for 10M, 30M, or 100M…"
I have a background in Private Equity and Venture capital (part of a $100m fund)
Studied this at Harvard Business School online.
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Is now a good time to do this business model?
...what about the AI impact?
Impact of AI on lead gen
Valid question.
AI won't change the fact that businesses need leads and customers.
Based on public market data, demand is just increasing...
Below you can see companies of 3 traditional marketing companies vs. the 3 lead gen and data companies that are large and public
We compared their stock performance from the ChatGPT inception in November 2022 till now.
Since ChatGPT launched, data & lead-gen platforms pulled ahead
Stock performance, Nov 2022 → Nov 2025 (indexed, approximate % change)
*Approximate price performance based on public monthly stock data, Nov 2022 → Nov 2025. For illustration only. Past performance is not indicative of future results.
"People are hoping on these new "AI business models" to make $15k/mo with small clients, when we focus on building $10m+ companies. I can't even compare that…"
In my opinion, if you are still trying to sell "services," "retainers," or "management fees" in 2025, you are fighting a losing battle.
AI has already commoditized the work of 90% of marketing and other services agencies.
Copywriting → ChatGPT or Claude does it instantly.
Ad Creatives → You have many tools that generate better videos and images than a human creative team
Campaign Management → Algorithms do it better than humans.
AI automations → It's not different from any software, and hard to scale as you do a lot of custom setups
Clients know this.
That is why they are firing agencies, and that will only accelerate.
As AI floods the internet with generated content, verified human intent is becoming the scarcest resource.
Companies do not need more content; they need accurate data on who is ready to buy right now.
We sell the one thing AI cannot fake: real, qualified human data points.
Additionally, it's very hard to imagine, companies will ever stop needing more leads and customers.
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How much time and what skills do you need to succeed with this?
3 models you can run based on your skill and time
I understand not all of you have the skill or time to generate and sell leads...
But you don't need to be a media buyer, or a technical genius to successfully scale a lead generation business.
Here are options you can choose from:
Brokering
You find a company that wants more leads
You "sell" them X amount of leads for Y price (e.g $250 per lead)
You buy leads from a lead vendor at a profit (e.g. $100 per lead)
You keep the profit difference ($150)
Profit margin:
30-50%
Time investment:
5-10 hours/week
Partnership
You handle sales and client relationships or lead gen.
Your partner handles the other part (e.g., if you do sales, he does lead gen)
You split the profit 50/50.
Profit margin:
50%
Time investment:
10-12 hours/week
Full Stack
You get lead buyers
You generate the leads yourself (via ads, cold outreach, etc.) and sell them directly to businesses.
You keep all the profit.
Profit margin:
40-70%
Time investment:
12-25 hours/week
...which model to pick?
Here's my advice...
If you have no ad experience and want to start fast: Broker model.
If you have some skills but not all: Partnership model.
If you have both lead gen and sales skills and are willing to learn: Full-stack model.
You can start with one and transition to another later.
Most people start as brokers, learn the model, then shift to full-stack once they understand how it works.
How this compares to other business models?
Here's how I view it
"$34.5k/m client in first month"
"Just got $35k payment in, a quarter for 50 leads p.m, so 150 leads total..."
- Peter L.
What to do if you want to learn more?
The steps outlined here are very “high-level” and there are many nuances to them. I've learned a lot in the past 4 years.
What sucks is that I had to do most of it on my own.
I just wish I had someone when I was starting who could shorten my time to success from 4 years to 6 months.
If you have high standards (*requirement - as I want to surround myself with top performers)
Want to get $3M+ in liquid net worth - then let's chat.
Book a call with my team here:
LIMITED SPOTS AVAILABLE FOR 1:1 HELP IN December
Here are the results from others doing this
These guys implemented what we do internally
Result: $2 Billion Revenue Client (25 min Call)
Previous experience: Lead generation
Results achieved: $2 billion revenue client landed, increase in profit
Hunter C
United States 🇺🇸
Result: $60k/m revenue
Previous experience: Employed - SDR, Business Development
Results achieved: $30k/m client closed and $60k in revenue
Time to result: 31 days (first client)
Benjamin A
United States 🇺🇸
Result: $377k in few months
Previous experience: Digital marketing and info products
Results achieved: $377k in few months
Matthew N
Founder, Digital Bankroll
United States 🇺🇸
Result: $25k/day client & $60k/m client
Previous experience: Marketing agency charging small retainers
Results achieved: $25k day client, $60k/m client
Time to result: 8 days (first client), 4 months to 25k/day buyer
Allan K
Canada 🇨🇦
Result: $125k/m with 6 clients
Previous experience: Small marketing agency with GoHighLevel whitelabel
Results achieved: $251k/m in 2 month
Time to result: 17 days (first client)
Tim K
Germany 🇩🇪
Result: $20k/m client in 8 days
Previous experience: Educational content and resources for music creators
Results achieved: $20k/m lead buyer (1,000 leads for $20 each)
Time to result: 8 days (first client)
Dylan B. M.
United States 🇺🇸
Result: $14k/m client
Previous experience: Employed - Marketing Coordinator, Sales Associate
Results achieved: $14k/m client
Time to result: 36 days (first client) - incl. tech setup (2-3 weeks)
Ryan B
Australia 🇦🇺
Result: $120k/m with 1 client (40% profit)
Previous experience: Project Manager, Marketer
Results achieved: $120k/m with 1 client (40% profit)
Marco S
Italy 🇮🇹
Result: $25k/m first order → $500k/m potential
Previous experience: Manager at different companies (Sales & Talent)
Results achieved: $25k first order which has potential to 500k/m
Time to result: 53 days (joined March 6, result achieved April 29)
Jacob M
United States 🇺🇸
+ lot more (but this page would be too long 🫠)
How can I make more money than I pay?
Here's a simple math
Let's assume you pay $5k for this program.
If you're selling your leads for $30 each (which is on the lower end tbh...), you need to sell just 167 leads.
Most midsize to large buyers buy 50-250 leads per day.
Yes PER DAY.
Additionally...
We have $1,100,000 budget to spend per month on buying leads from our members (so you can sell leads to us)*
We'll give you a list of 45+ companies buying leads regularly
+ we can connect you with our 6-figure a month buyers (if you choose that package)
*this is for personal injury leads and insurance leads
So it's not really that hard to get a return on this.
Our average revenue per ONE client is $52,200/m.
That means we have some at $150k and some at $18k-$30k (as shown on the screenshots before).
Result: $33k-$990k/m client
Previous experience: Marketing and Lead Gen for Real Estate
Results achieved: $33k-$990k/m client closed on trial
Time to result: 50 days (first large client)
Sterling W
Canada 🇨🇦
Your other options
If you're still unsure, here's how it compares to other alternatives
Do it on your own
If you're like me, you always think that you can figure out everything on your own as you're smart.
But I learned that I either pay with time or money. And rich people buy time & experience.
Imagine not having someone who has 5 years of experience doing this from day 1 by your side.
Build a marketing or AI agency (selling retainers)
If you're still thinking the agency model is better, check the section above on comparing business models.
To get to the same revenue we do with ONE client, you need to get 10-30 clients.
Plus, typically way more overhead to be able to deliver.
Join other program or group
You should be cautious. There are a lot of people selling things they don’t actually do.
So before you work with anyone — including me — run this simple filter:
Filter #1 – Do they actually do what they teach?
We run a pay-per-lead operation ourselves. We sell leads. We manage buyers. We use the same funnels and systems you’d get access to.
If someone can’t show you their real backend or real deals, that’s a red flag.
Filter #2 – Are people getting results?
Don’t listen to what they say, look at what their clients say.
We have a results page full of people doing $10K, $30K, $100K+ months with this model.
Additionally, we are the #1 lead gen community with members making 6,7, 8, and 9 figures. Very unlikely you will get the same level of access and network somewhere else. (you will always find copycats)
Do nothing
30 years from now, we regret things we didn't do, rather than the ones we did.
If you're comfortable in your current situation and your current progress, then this is an option for you.
Watch YouTube videos
There's plenty of business content you can watch online.
But in-depth strategies, regulations, client introductions, and partnerships are happening behind closed doors.
FAQs
Answers to the most common questions
💳 Costs
How much money do I need for start & ongoing costs?
To start, you technically need only to cover the software expenses of a quiz builder and automation like Zapier.
That's approximately $100-$150/m.
That applies to ongoing costs too.
But this depends on the business model you choose. If you are brokering, then you don't even need that software in most cases.
If you're short on cash, you will focus on getting lead buyers first and get paid, before you build any assets.
The business itself can be run very lean. I grew it to $2.1m a year before I hired my first staff.
How fast can you make money back?
Let's assume you pay $5k for this program.
If you're selling your leads for $30 each (which is on the lower end tbh...), you need to sell just 166 leads.
Most midsize to large buyers buy 50-250 leads per day.
So it's not really that hard to get return on this.
Our average revenue per ONE client is $52,200.
That means we have some at $150k and some at $18k-$30k.
BUT! I can't make any promises as it's not compliant to make income claims :)
What does it cost to join?
We have membership for all types of people.
There is not just a single price. As some people are starting from $0, and some are already doing 7-8 figures.
We have different options for both.
Get on the call to see what is best for you.
Do you offer payment plans?
Yes, we currently offer to split into multiple payments.
⌛ Time
How long does it takes to get results?
The average time to land first client amongst our group members is 7-12 days.
The average time to land first larger client is around 28-32 days. (as larger companies typically move slower 🫠)
How much time do I need to execute on this?
We have members who have 9-5 jobs and are working on this in their free time.
I currently manage my company ClientUp with 30-60 minutes of work a day.
Initially, it will require more work as you'll be setting up your foundational assets, talking to potential buyers, and setting up a lead generation funnel (if doing full stack model)
I haven't had an issue with anyone not being able to do this because of time constraints. It's all about priorities.
🧑🏻💻 Skills, Support, Fit
Do I need to be good at media buying or lead generation?
No.
You have 2 options.
1. Brokering leads
2. Partnership model
I explained both on this page above. Or just follow the material we give you which are step by step + get our 1:1 help
Is this beginner-friendly?
It helps to have an IQ above 100 🫠 :)
We created materials in a way that anyone can follow step by step and be able to get results.
What kind of support do I get?
It depends on what package you choose.
It starts with community with all members, then weekly group calls, and for priority members also 1:1 chat and calls with our Jakub and team.
How do I know if this is right for me?
This is for you if…
▶︎ If you're trying to build wealth and increase your liquid net worth
▶︎ If you want to build a sellable company that is producing cash flow
▶︎ If you have marketing or sales skills and are tired of growing your client's brands instead of your own
▶︎ If you're trying to get to your first million in profit
📈 Lead Generation
How do I choose vertical to sell leads in?
We will give you a list of 44+ recommended verticals and help you choose based on where you live and your background.
We typically recommend to start with 2-3 verticals at once and focus more once you get some traction.
How do I get high quality and qualified leads?
Lead quality is influenced by a few factors:
▶︎ The source of the lead (e.g. Ads, Google, Direct Mail...)
▶︎ Data you feed the algorithm with and optimization
▶︎ Speed to contact (you help lead buyers to solve this by backend software)
▶︎ Funnel qualification (quiz)
▶︎ Brand and ads messaging (have a brand to a specific demographic that resonates and you can 3x CR% overnight - this what happened to us)
▶︎ Contact details verification and enrichment (using 3rd party software to verify phone and enrich data points)
How do I find lead buyers?
Our network, Ads, LinkedIn, Google, Events
What if I have no experience with generating leads?
Media buying is just clicking the buttons. That's not that complex. Also, we have over 600+ members, and many of them are doing partnerships
If you're a slow learner, you can always hire for this position (or partner with someone).
I have a friend of mine, Peter, who never generated leads before and did $35k his first month with 1 client.
Disclosures & Disclaimers
Income & Earnings Disclaimer
Any earnings, revenue, or income statements shared on this page are based on actual results but should be considered exceptional rather than typical. Your results will vary significantly based on many factors including but not limited to your effort, business experience and ability to execute. We do not guarantee any level of income or success.
Testimonials & Case Studies
The testimonials and case studies presented are from actual clients and students. They have been verified but represent exceptional results, which do not reflect the typical purchaser's experience. You should not expect to achieve the same or similar results. These examples are not meant to imply you'll achieve similar results or any results at all.
Business Opportunity Notice
Starting any business involves substantial risk and requires significant time, effort, and investment. This is not a "get rich quick" program. Success in lead generation, like any business, requires dedicated effort, time, and resources. Most people who purchase business training programs do not implement the strategies taught and therefore do not achieve any significant income.
Financial & Professional Advice
The information provided is for educational purposes only and should not be considered financial, investment, legal, or professional advice. We recommend consulting with qualified professionals regarding your specific situation before making any business decisions.